No two clients are the same, and we believe every client deserves its own plan and branding, rather than a cookie-cutter approach. Collaboration is key, and we approach every project as a partnership between us, our client, and the entire team.

Whether electing a candidate or branding a corporation, we focus on building a broader image and perception, not about specific issues. Issues, rather, are the elements used to frame and inform the image and perceptions that we need to drive.

First and foremost, a pollster needs to approach each project in a neutral tone and cannot be afraid to call things like we see them. A pollster doesn’t just set the message or thematic; she is responsible for making sure that communications adhere to that message to achieve our client’s goals.

Our research and analysis are singularly centered on producing actionable data that builds a thematic and communications plan that keeps the debate on the message paradigm we have defined. Generally, we begin our analysis by understanding how and why we could lose a given race or effort, and from that understanding, we devise a strategy that minimizes those pitfalls, yet engenders a strong contrast on key issues. We use advanced statistical analysis methods, such as multivariate regression analysis, to define specific issue perceptions and candidate attributes that correlate to the voting decision, allowing us to understand the critical debates we need to win.